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Sports Case Study

This scatter plot examines the correlation between the sentiment score and percentage change in stock price for public companies that ran ads during Super Bowl LVII.
Each bubble represents a company, positioned along the X-axis according to the count of positive sentiments received and along the Y-axis according to the percentage change in its stock price following the ads, sized by the stock price after Super Bowl.

Understand audience sentiment and analyze trends of Superbowl 2024

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